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Weight loss contest promotes healthy living, offers prizes

By Coshandra Dillard

If you fell off the wagon and lay there during the holiday season, there is some redemption in sight. Lighten Up East Texas returns this year to give people a chance to lose that weight and adopt healthier lifestyle choices.

Starting next week, East Texans can sign up for the fifth annual regional weight loss challenge, created by the Fit City Tyler Coalition. This is an appropriate time to refocus after weeks of self-indulgence and slacking our way through winter.

This free contest challenges individuals, teams and communities to lose at least 5 percent of their weight. Participants will receive entries into a grand prize drawing for every 5 percent of weight that is lost, calculated from an official starting weight and a final weight that is obtained at the end of the challenge.

Registration will last from Monday, Jan. 2, through Feb. 28 at any East Texas weighing location listed at LightenUpEastTexas.com. The weigh-out period will be from May 1 through May 5. Lighten Up East Texas will also host a kickoff weighing event inside Broadway Square Mall from 5 to 8 p.m. Jan. 6, and from 11 a.m. to 2 p.m. Jan. 7.

“Our goal for this event is to encourage East Texans to take control of their health, to make smart and healthy choices, to make time for physical activity and to ultimately lose weight in a healthy way,” said George Roberts, chief executive officer at Northeast Texas Public Health District (NET Health) and co-chair of Fit City Tyler.

The current list of grand prizes include: one $5,000 cash prize for a male entrant, one $5,000 cash prize for a female entrant, two $1,000 Brookshire’s gift cards and one $1,000 makeover package from Broadway Square Mall. The full list of 2017 Grand Prizes will posted on the “prizes” page of LightenUpEastTexas.com.

“When we established Fit City Tyler in 2010, our mission statement was to “make Tyler a Fit City one step, one bite and one health-conscious decision at a time,” said Dave Berry, co-chair of Fit City Tyler. “We’ve seen much success by individuals and by groups. Now we are asking the entire East Texas region to join us in adopting healthy behaviors.”

IF YOU GO:
What: Lighten Up East Texas regional weight loss challenge
When: weigh in begins Jan. 2; weigh-in event is from 5 to 8 p.m. Jan. 6, and from 11 a.m. to 2 p.m. Jan. 7.
Where: See website for various locations. Weigh-in event is at Broadway Square Mall, 4601 S. Broadway Ave.
Info: lightenupeasttexas.com

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