The event is set for 9 a.m. to 11 p.m. Sunday and continues from 9 a.m. to 7 p.m. on Monday.
Actress and co-host of “It’s Showtime at the Apollo” Kiki Shepard and VIP celebrity guest and educator, Brooklyn Tankard of BRAVO’s “Thicker than Water” make appearances.
The two-day event is filled with classes and seminars for hair care professionals that foster connections between the hair and beauty industry’s best brands/manufacturers, professionals, influencers, and consumers.
Freddie J, award-winning platform artist and educator featured in Chris Rock’s “Good Hair” documentary, is offering hair cutting instruction. Ozell Graham of the Fade Shop is teaching How to Open a Successful Barbershop and Beauty Salon. He has four locations in the Dallas metroplex, and has won the Steve Harvey Hoodie Award for Best Barbershop in America, among many other accolades.
Elite Salon Consultants is offering color concepts, beard grooming and keratin classes. Other class topics covered include weaving, MicroLink extensions, wig making, and natural hair care. Social media/web classes and CPR/first aid certification, health and money management workshops are also available. CEU credit hours, which are required for license renewal, are available for industry professionals.
The show was created to promote improved business practices, and provide education in the local fields of cosmetology, barbering, and natural hair care. Organizers aim to bring awareness to many updated hair care/beauty industry standards, laws and practices, along with providing beauty industry professionals with tools to grow and maintain their businesses.
Classes start at 9:15 a.m. with the vendor floor opening at noon. Live entertainment begins at 2 p.m. This hair and beauty industry trade show is open to the public. General admission and industry student admission tickets are available until Saturday for $20 ($25 at the door). Professional admission is $35 ($40 at the door) and VIP is $50 ($55 at the door), which includes access to all free classes, VIP lounge, celebrity meet and greet, full-sized products from SheaMoisture, and more.
IF YOU GO
What: East Texas Hair and Beauty Expo Hair Show
When: 9 a.m. to 11 p.m. Saturday; and 9 a.m. to 7 p.m. Sunday.
Where: Harvey Hall Convention Center, 2000 W Front St.
Info: For more information and to register for competition call 903-595-1734 or 972-904-0488; or email firstname.lastname@example.org.